EPA ENERGY STAR^® Homes Marketing Materials

Rater Marketing
Tool Kit

Considerations in a
Rating Marketing Plan

PowerPoint
Presentations

EPA ENERGY STAR
Marketing Materials

RESNET Lenders
Corner Web Site

Fannie Mae Energy
Efficient Mortgage
Consumer Fact Sheet

Sample of Energy
Rater Web Sites

How to Write Effective
News Releases

How to Define Value
of Ratings

EPA ENERGY STAR
Advertising
Partnerships

Definition of Rating
Services

High Performance
Homes Public
Awareness Campaign

Just building to the ENERGY STAR standard and telling your customers that your homes are labeled aren't enough. You have to show them the value that you are building into your homes. Here are some ideas from ENERGY STAR to help you market your homes more effectively.

• Marketing Third Party Verification Services to Builders
  Contains ideas on how to market your third party verification services to builders
• Consumer Fact Sheets
  These sheets and accompanying information are good for those needing to convey the benefits of a tight house, tight ducts, insulation, windows, and high efficiency heating and cooling equipment
• Builder Guides
  Use these Builder Guides for builders to better understand the value that ENERGY STAR qualified homes brings to the builder and the builder’s customers. Guides include:
  • Increased Profits
  • Improved Building Envelope Performance
  • Improved HVAC Equipment
  • Improved Duct Efficiency
  • Improved Indoor Air Quality
  • Improved Water Heating Equipment
  • Improved Lighting and Appliances
  • Reduce System Costs
  • Better Homes
• Sample Web Site Pages for Home Builders and Raters to Promote ENERGY STAR Homes
  Sample web pages for raters and home builders to promote your ENERGY STAR partnership on your own Web site
• Sample Ads
  Contains examples of innovative point of purchase marketing examples created by other ENERGY STAR partners. In displaying these materials, the EPA and ENERGY STAR are in no way endorsing the companies who created them nor any products or claims contained therein. These examples are simply meant to help all ENERGY STAR partners to market more effectively and sell more homes.
• Publicity Kit
  A publicity plan is a strategy for getting the media's attention. Specific messages that are communicated in a strategic way will encourage local newspapers, radio, business journals, consumer magazines, and even television stations to cover your story. This Publicity Kit will help you create effective materials you can use to reach media outlets with your newsworthy stories.
• Sample News Articles Featuring ENERGY STAR Homes
  Local news coverage can have great value. Use these articles to help your local media contacts write about your involvement with ENERGY STAR.
• Point of Purchase Marketing Examples
  Contains examples of innovative point of purchase marketing examples created by other ENERGY STAR partners. In displaying these materials, the EPA and ENERGY STAR are in no way endorsing the companies who created them nor any products or claims contained therein. These examples are simply meant to help all ENERGY STAR partners to market more effectively and sell more homes.
• Public Service Announcements
  Use the links and descriptions below to view currently available PSA’s on ENERGY STAR qualified new homes.
• Consumer Brochure
  A new ENERGY STAR consumer brochure is available for use in promoting ENERGY STAR qualified new homes to prospective home buyers. This colorful tri-fold brochure provides a consumer-oriented message about the energy saving features and other benefits of ENERGY STAR qualified new homes. It can be displayed in model homes, given to prospective home buyers, or distributed at home shows. Copies of this brochure can be ordered for free from the ENERGY STAR Hotline at 1-888-STAR-YES (1-888-782-7937).
• Home Builder Brochure
  ENERGY STAR also provides a homebuilder brochure explaining the benefits of ENERGY STAR participation for homebuilders called "Join the ENERGY STAR Partnership." This brochure provides a business-oriented message about the economic and environmental benefits of an ENERGY STAR partnership. This brochure can be ordered for free from the ENERGY STAR Hotline as well.
• Checklist for Home Buyers
  A checklist of energy features that a consumer should consider in shopping for a new home.
• ENERGY STAR Plaques and Other Marketing Material
  A listing of companies that produce ENERGY STAR brass plaques and other promotional items.
• EPA ENERGY STAR Advertising Partnership Program
  EPA's Advertising Partnership is an opportunity for a group of local partners to work together to increase consumer demand for ENERGY STAR qualified new homes. The Advertising Partnership will provide a sustained presence for ENERGY STAR in the local market and help build consumer awareness of ENERGY STAR qualified new homes. In markets where partners cooperatively place advertising for an 8- to 13-week period in a major local newspaper (or make an equivalent investment in other types of advertising) to promote ENERGY STAR qualified new homes, EPA will match it with a separate equivalent print ad run in the major local paper.
• Downloadable ENERGY STAR Logos
  Provides opportunities for ENERGY STAR partners to download ENERGY STAR logo

Last Updated: 05/25/04