Minnesota
High Performance Homes
Public Awareness Campaign

Rater Marketing
Tool Kit

Considerations in a
Rating Marketing Plan

PowerPoint
Presentations

EPA ENERGY STAR
Marketing Materials

RESNET Lenders
Corner Web Site

Fannie Mae Energy
Efficient Mortgage
Consumer Fact Sheet

Sample of Energy
Rater Web Sites

How to Write Effective
News Releases

How to Define Value
of Ratings

EPA ENERGY STAR
Advertising
Partnerships

Definition of Rating
Services

High Performance
Homes Public
Awareness Campaign

Goals

• Take Advantage of Consumer/Media Focus on High Energy Costs This Winter
• Recruit Lender Partners
• Recruit Builder Partners
• Launch Local Consumer Awareness Efforts

Step One - June 30, 2004

Develop Plan of Action for Your Business

• Define which potential partners you will target
• Decide and define services you provide that you will communicate to your targeted partners
• Define your message to the targeted partners
• Develop action plan with time lines
• E-mail the above to Claudia Ahrens Brovick at ahrenscg@hotmail.com

Step Two - August 30, 2004

Develop Plan of Action for Your Business

• One-on-one cold calls to recruit builder and lenders in your market
• Develop and release news release on being a certified energy rater and the services you provide or the availability of energy efficient mortgages
• E-mail the above to Claudia Ahrens Brovick at ahrenscg@hotmail.com

Step Three - October 31, 2004

• Give presentations to at least two organizations. Highly recommend starting with your local homebuilders association.
• E-mail the above to Claudia Ahrens Brovick at ahrenscg@hotmail.com

Step Four - December 31, 2004

• Recruit at least one builder partner and lender partner in your market to participate in your public awareness
• With your partners develop public awareness plan
• E-mail the above to Claudia Ahrens Brovick at ahrenscg@hotmail.com

Step Five - January 31, 2004

• Have discussions with participating raters and their partners and make a decision on whether to apply to EPA for ENERGY STAR Advertising Partnership.

Last Updated: 05/25/04