Business Development Resources
EPA Energy Star® Ad Partnerships
EPA's ENERGY STAR Advertising Partnership is an opportunity for a
group of local partners to work together to increase consumer demand for
ENERGY STAR qualified new homes. The Advertising Partnership will
provide a sustained presence for ENERGY STAR in the local market and
help build consumer awareness of ENERGY STAR qualified new homes. In
markets where partners cooperatively place advertising for an 8- to
13-week period in a major local newspaper (or make an equivalent
investment in other types of advertising) to promote ENERGY STAR
qualified new homes, EPA will match it with a separate equivalent print
ad run in the major local paper.
How to Participate
- A group of at least three partners, including at least two
builders, will work together to fund and plan the partner advertising
(ad) placement. Typically, this effort will be organized by a rating
provider, utility, or other sponsoring organization. Note that in some
markets, a local utility or other organization may opt to fund the
entire ad buy on behalf of the group of partners. Partners may contact
their account manager at any time to answer questions and for
assistance with organizing other partners in their market.
- The total ad campaign should be a minimum of 16 weeks long - 8
weeks for partners, 8 weeks for EPA. In cases where the cost of an
8-week run in the major local newspaper exceeds $30,000, EPA will
accept this amount as the total partner contribution and a shorter ad
run.
- Partner groups have the option of using a medium other than
newspaper or magazine ads to participate in the partnership - for
example, radio, television, etc. - provided that the message is
sustained over multiple weeks. This investment should be the
equivalent (in dollars) of an 8-week placement in the local newspaper.
EPA reserves the right to review the alternative ads to ensure that
messaging and graphic format is consistent. In these cases, EPA's
contribution to the campaign would continue to be a print ad.
For more information click on
EPA's ENERGY STAR Advertising Partnership. |
