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Business Development Resources

Considerations in a Business Plan

As a market-driven initiative, a home energy rating services must be run like a business. The purpose of this site is to provide you with some marketing skills, concepts and tools to promote high performance, energy efficient homes.

Any successful business has three parts:

• Doing the Business
• Running the Business
• Getting the Business

Doing the Business

Doing the business refers to the part of the business that you have been trained and certified as raters to provide. If you are in this business, you are probably a natural at this. This site is not going to focus on this.

Running the Business

Running the business refers to the business practices part of your business. We will touch briefly on two points below that we encourage you to pay special attention to.

Targeting Growth

• Projecting How Many Customers You Need
• Projecting Revenue Requirements
• Pricing Your Services

Taking Care of Business

• Insurance is Vital – Protect Your Business with Both General and Professional Liability
  RESNET offers its members access to the RESNET Insurance Program. The goal of this program is to provide competitive rates for Professional Liability (PL), General Liability (GL) and Property coverage.. T check out this opportunity, call toll-free (800) 806-0263 or go to www.locktonaffinity.com/resnet. Regardless of whether you choose to purchase insurance from RESNET’s program, adequate protection is vital and should not be overlooked.

Getting the Business

Getting the business involves the work of acquiring customers. This includes things such as defining your services, closing deals, and advertising. The following links have more information on each of these tasks:

• Defining Your Services
• Making the Sale
• Advertising Tips